Behavior Change Strategy: Hygiene Promotion Guidelines for Bangladesh

bc strategy_bangladesh

To see improvements in health, social, and economic well‐being of families in the project districts in Southwest Bangladesh, the WASHplus activity works towards three objectives:

Objective 1: Improved access to safe drinking water, improved sanitation, and hygiene practices of poor and marginalized people in the targeted upazilas (subdistricts)

Objective 2: Build community and local government capacity to operate and
maintain facilities, and demand increased allocation of funds to ensure sustainability and impact

Objective 3: Strengthen the evidence base and programming guidance for
coordinated WASH‐nutrition programming in Bangladesh

While the need for improved water and sanitation access is clear, there is consensus that no
health or other development objectives can be achieved without the consistent and correct
practice of a suite of water, sanitation, and hygiene (WASH) behaviors including:

  • Safe and hygienic disposal of feces, including infant feces
  • Consistent and correct handwashing at critical junctures, particularly after
    defecation and before food preparation and feeding/eating
  • Safe handling and storage of household water
  • Menstrual hygiene management (MHM)

WASHplus is managed by FHI 360 and implemented in southwest Bangladesh through an agreement with WaterAid, who in turn have engaged local partner organizations (PNGOs) to implement in their respective upazilas or subdistricts. To guide the systematic and theory‐based activities of the PGNOs, WASHplus has developed these hygiene promotion guidelines for its partner NGOs to coordinate its approach in the field. In addition, capacity‐building and on‐going support to NGOs is offered to support improved WASH practice and ultimate achievement of target goals

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